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Customer evaluation of the corporate social responsibility practices: study on the Turkish banking industry

Zora, Selen. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)

The purpose of this study was to investigate how the customers evaluate the Corporate Social Responsibility (CSR) practices of the two banks that are active in Turkey, one having a local image (Garanti Bank) and the other ...
Factors affecting mobile phone repurchase behavior of American and Turkish university students

Maltepe, Hakan Mehmet. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2009., 2009.)

The positive impact of mobile phones on individuals’ lives has been increasing day by day. When people firstly met with mobile phones, the most advantageous feature of these devices was being able to communicate with anyone, ...
Market orientation and marketing strategy creativity: assessment of their antecedents

Özmen, Hasan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)

Creativity of marketing strategies is very vital for companies, who want to broaden their markets toward foreign markets to increase sales and profit. Due to rise of globalization, competition among companies became fierce ...
The competitive identity of Istanbul: a city brand management model

Levent, Doğan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)

Cities have an important place in today's world economy. Due to globalization, many options exist for selecting a city to invest in or visit. As a result, cities continuously compete with each other to be able to increase ...
The role of intermodal transportation and logistics distribution centers in international trade: the case of Turkish SMEs

Sungur, Ahmet Seren. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2009., 2009.)

Logistics and trade has a strong positive relationship. Through ever-increasing of globalization, this correlation increases more day by day. Turkish logistics industry tries to adopt new technologies in terms of logistics, ...

Yazar "Alakavuk, Elif Deniz." için listeleme

Yazar "Alakavuk, Elif Deniz." için listeleme

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