Konu "Radio advertising." için listeleme

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  • A study on listener profile of radio stations and its implications for advertisers 
    Şimşek, Ayfer. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    In this thesis, profile of the listeners of different radio channels (TRT-l, TRT-2, TRT-3), will be studied. The socio-economic characteristics will be the major fattors in differentiating the listener groups. It is ...